Top Wisconsin Travel Destinations According to Data

We crunched the numbers to see where tourists spend the most money in Wisconsin. Here are the top destination according to this metric!

1. Milwaukee Metro Area: $2.75B

Museums, beaches, and concert festivals are big tourism draws to Milwaukee.

2. Wisconsin Dells / Devil's Lake: $1.85B

Wisconsin Dells is the waterpark capital of the world, and Devil's Lake allures visitors for its natural beauty.

3. Madison: $1.05B

University of Wisconsin sports and the state capital are two big tourism draws to Madison.

4. Green Bay: $633M

The Green Bay Packers are a world-class tourism draw to this Northeast Wisconsin city.

5. Lake Geneva: $595M

Lake Geneva's classic, old world charm is beloved by tourists.

6. Northwoods Lake Country: $523M

Destinations like Minocqua and Eagle River are prime destinations for lovers of water sports.

7. Door County: $423M

Often called the Cape Cod of the Midwest, Door County's natural beauty and rich culture draw eager tourists.